Nutrinorm
Wellness enters Northern region with new range of beauty & skin care
products
Vinay
Kumar Sharma
Chandigarh
Nutrinorm
Wellness, the emerging herbal and natural products brand based on Ayurveda
enters the Northern market especially in Chandigarh and Punjab.The start-up
from Bangalore launched its new collection of beauty, skincare and haircare
products under the categories - Evergreen, Recreate, Rekindle, Captivate,
Resistance and Upliftin the presence of Priyanka Jatain, Mrs
Harayana, 2019. North estimates to contributes to 30-35% in the skin care
business& Nutrinorm Wellness plans to capture 10% of the market share ina
period of 12-18 months. The products are created from natural ingredients
backed with extensive research to offer a beautiful glow, healthy skin and
luscious hair. These products are launched to address the needs of dry,
oily, sensitive and normal skin. Nutrinorm product range starts at Rs 199
onwards and is available on ecommerce portals like Amazon and Flipkart. These
products will also be available in key retail stores& supermarkets acrossChandigarh,
Jalandhar, Amritsar, etc. Nutrinorm Wellness also launched Butter
Cream for the customers in Chandigarh and Punjab taking the skin type and
climate variation in consideration. Commenting on entering new market, Dr.
Ravi Sankar, Executive Director - Nutrinorm Wellness, said, “Nutrinorm
Wellness products are made of 100% herbal active ingredients based on
scientific research. Personal care industry is growing fast in the last couple
of years and we are excited to tap Northern market which is key market for us.
Post our initial research, we have alsocome up with two new products based on
skin types and climatic requirement.” Nutrinorm Wellness is one of the fastest
growing brands with a double-digit growth this fiscal. Started in the year
2018, the company has plans to increase its footprint nationally and explore
overseas markets as well where the demand for natural based personal care
products is on the rise. Speaking at the launch, Suraj Sharma, Business
Consultant and Head Strategy, Brand, Sales& Marketing, Nutrinorm Wellness
said, “Today’s consumers are aware and consciously seek alternatives to
products high on chemicals that are harmful in the longer run. Our product
lineaims to provide all the goodness of natural ingredients that are well
researched scientifically. In a competitive market, we are confident that our
products will help our customers get better results. With our distributor
network and retail partnerships expanding in Northern region, we aim to reach
our products to the discerning consumers in the region starting with Chandigarh
and Punjab.” The
different categories Nutrinorm Wellness products available are: Anti-Ageing
category: Loaded with goodness from the rarest natural ingredients
and created with the finest technologies in skin care, will help prevent free
radical damage to the skin, thus preventing the onset of signs of ageing. Skin
repair category: This range of products by Nutrinorm are designed to
counter the damage by cleansing, smoothening and nourishing your skin to
instantly renew your natural beauty. Scrub & Exfoliating category: Crafted
to deep clean while maintaining your skin’s natural moisture levels, the
Rekindle range is designed to give you a fresher, younger and happier skin.
This category product removes dead skin cells and exfoliates thoroughly, while
smoothening the skin’s surface. Hair Care category: Packed
with protein, the most natural ingredient of your hair and a host of other
nourishing ingredients, this range helps to bring back the healthy growth and
glow to your hair. Sun Protection category: This range of products are
scientifically designed to give your skin complete protection from all the
harmful rays of sun and keep it hydrated. Refreshing cool cleansing category: Created
with the confluence of natural ingredients that nourish and cleanse your skin
while leaving you a cool and fresh feeling. This range is to keep your skin
young and youthful.
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