WORKSHOP
ON ESSENTIALS OF VENTURING INTO E-BUSINESS
Vinay Kumar
Chandigarh
A workshop on 'Essentials of Venturing into
E- Business' was organized by Government Home Science College as a placement
initiative. The guest speakers were Mr Aman, Freelancer and Digital Marketing
Trainer with over 12 years experience in Digital Marketing Field and Ms. Ritika
Raina, M Com and E-commerce sites expert with over 2 years hand on experience
working on sites. Mr Aman emphasized the integral role of E-commerce in modern
world. He explained about the marketing of products through various websites
and highlighted the four P's of marketing i.e. Product, Price, Place and
Promotion. He further added that any start up or venture can easily be
advertised with digital marketing without incurring much cost. Ms Ritika Raina
gave an insightful lecture on Digital Marketing. She discussed three types of
search results opened in advertisement business. She highlighted upon
Relevance, Freshness and Popularity as being important points in web marketing.
She further emphasized the role of content management system used for digital
marketing and pointed out the major differences between Facebook and Instagram
pages. She also informed the students about uploading products on snapdeal and
flipkart. Principal of the college, Prof. Sudha Katyal, thanked the guest
speakers for sharing their pool of knowledge with the students and further
motivated the students to make best use of these informative workshops and
establish their own online startup or ventures by selling products on
E-Commerce sites.
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